The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

2001·0h 55m·★ 7.2

DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Starring

Douglas Rushkoff

Douglas Rushkoff

Self

Christina Aguilera

Christina Aguilera

Self

Greg Berlanti

Greg Berlanti

Self

Jessica Biel

Jessica Biel

Self

Adam Carolla

Adam Carolla

Self

Fred Durst

Fred Durst

Self

Malcolm Gladwell

Malcolm Gladwell

Self

Carson Daly

Carson Daly

Self

Lewis Goldstein

Self

Shaggy 2 Dope

Shaggy 2 Dope

Brian Graden

Self

Tom Green

Tom Green

Self (archive footage)